Architecs is all about architecture and design: select articles and design from around the world. We created a way of presenting an extensive amount of visual data effectively. An interactive tool of communication between the magazine and the readers, a marketing tool to help magazine increase his online readers. Initially, we reorganized the website structure and the layout of each page. We proposed a new concept based on user activity statistical analysis. Emphasis was given on User Experience. With the target group in mind, we analyse the frontage heat-map, acquiring the data that drive the design process and lead to significant increase in the user entrance to inner pages, multiply article reading and total time user sojourn in the website. Services: Website design, User experience, User interface, Web development. The website's fully responsive, works on all devices, with emphasis on mobile users as they represent a large percentage of the website visitors.