Cook43 is about good food. Professional chefs from around the word gather with friends and Cook43 reporters, cook a favourite recipe and then talk to us about the experience. Embracing the world of food multi-culturalism has become a trend. Before we start to design the website it was obvious that cooking and lifestyle is among the most popular categories for websites so a study was necessary. We run a quality study while drive to specifics goals to be achieved by the design progress. Finally we created a way of presenting photo with a variety of colour and unpredictable percent's of surfaces (wood, fruits, porcelain, etc.